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Kenny Ramsey

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In the world of coffee, freshness is based upon by the roast date. The closer it is to its roast date the fresher are the beans. The moment the beans are roasted it begins to stale due to oxidation process. The more time the oxygen gets into the beans the more it’ll make it stale. According to Hoffman as he wrote in The World of Atlas Coffee, says that there’s no strong agreement on how quickly coffee goes stale. So, they just follow individual roaster’s guidelines, which are between two and four weeks and pull the coffee out of the shelf.