Digital marketing is a very broad discipline that includes different areas of knowledge carried out by different professional profiles. As an example, it is not the same to be a community manager as a copywriter than a content strategist, even if these jobs are related and have to be coordinated on many occasions. Therefore, it is important to know a little about each of them and know what functions they perform to get an idea of ​​what the professional organization chart is like and what tasks it performs in an online environment.
The marketing area has a greater weight in companies. All want to be on the Internet, highlight and offer their services to the greatest number

Digital marketing is a booming business is confirmed by some data that we list below:

• In 2018, companies spend 7.4% on advertising and the market reaches 628.63 billion dollars in turnover worldwide. And this billing data will continue to grow positively - at least 5% per year - until 2022. (Source: Marketer - Global Ad Spending: The eMarketer Forecast for 2018)
• In 2018 the investment in advertising that grows the most is dedicated to digital marketing with 43.5% of advertising revenues. (Source: Marketer - Global Ad Spending: The eMarketer Forecast for 2018)

• The growth of the network has been accompanied by an increase in electronic commerce and online transactions. These positive numbers encourage companies to invest in digital advertising. In fact, the percentage devoted to global advertising spending is 47% in 2018 and will reach 53.9% in 2022, more than half of the rest of all advertising revenues. (Source: Marketer - Global Ad Spending: The eMarketer Forecast for 2018)

• In the Spanish case, the investment in digital advertising in 2016 reached 30,569 million euros, equivalent to 2.7% of the national GDP. (Source: Marketing Association of Spain)
• Regarding the number of jobs created by digital marketing, the same source figures at the end of 2016 a total of 104,000 employees, an increase of 6.7% over the previous year, contracted in a total of 63,045 companies.

e customers spread all over the world. Broadly speaking, the professional dedicated to digital marketing should handle concepts and skills such as:
• Create eye-catching content about the brand / company and make it known in web pages, blogs and social networks. Caring for each of the professional profiles on platforms such as Facebook, Twitter or LinkedIn, weighing whether it is worth opening a specific YouTube channel or deciding to hire a certain influencer for some type of action with a product or service are some of them.

• Design advertising campaigns that convert and generate engagement with the company and successfully convert and achieve the desired goal, ROI.
• Know the multiple possibilities of online advertising and how each of them works. Concepts such as display advertising, banners, email marketing, SEM and Facebook Ads are just some.
• Analyze how and in what items the advertising budget is invested to know its true profitability. This is important because you have to make constant tests and verifications to make decisions and establish new ways of action and protocols. Measurements, conversions, unique visits, cpm or cpc are new concepts, at least at the beginning, that you have to know how to handle.

• Understand how some content measurement and viralization tools work and if they adapt to the needs of a given campaign.
• Decide on aspects as relevant as the content (text, image and audiovisual) or graphic design. On the internet you can reach many more people with original and new proposals. Knowing how to innovate and provide a different point of view is not just studying concepts and applying them.

• The analysis of customers, the bidirectionality that online advertising provides, communication with them are also fundamental. In short, it is about knowing how to listen.
• Know and understand the market, see how the competition works, trends in the sector and attend events related to digital marketing. These types of meetings are very valuable as they contribute to share topical knowledge with experts in the field.