We all know the rise of video content in recent times and I personally think animation is most beneficial out of them. The primary reason behind it is that people prefer visual content over text. Experts of Animation Video Maker proclaim the demand for visual content has risen immensely in recent years. Everyone prefers visual and especially video content, from marketers to consumers and businesses. Animated videos are known for increasing retention rate. Therefore, to improve engagement rates on your website or social media profiles try to add animation videos to your arsenal. Did you find this useful?