Over time and with recent federal government deregulation of the ATM industry personal investors have been able to buy an ATM machine and revenue from the deal costs produced from it. As expenses have actually lowered to buy ATM machines smaller sized sites such as general stores and other smaller sized companies have ended up being targets for websites by the private investors in the ATM market. Given that the federal government decontrolled the ATM market it has become possible for financiers to buy an ATM machine and receive a share of the transaction costs generated from it. It is now possible with the ATM organisation opportunity for a financier to buy one or more ATM machines and operate them as an organisation sharing the deal charges with the websites that are also paid a share per deal rather than a fixed rental amount. With sensible financial investment buying an ATM machine can be an extremely effective financial investment, as the machines sited with continuous money flow can consist of goodwill well in excess of the cost of the ATM.

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